Live Your Best Life.
JS Lifestyle isn’t a trend. It’s a way of living.
It’s the belief that wellness is deeply personal—and that every woman has the power to create a life that looks and feels good to her, by her own design.
JS Lifestyle is about taking ownership of your life—nurturing what makes you feel strong, confident, connected and fulfilled, while continuing to grow into the woman you want to become.
That belief is the foundation of our five waves: Spirituality, Wellness, Style, Community + Home.
Five parts of our lives that are constantly moving, shifting and changing—just like waves.
The goal isn’t perfect balance.
The goal is to keep getting back up.
To pay attention to what matters. To make intentional choices. And to keep creating a life that feels strong, beautiful, purposeful and uniquely yours.
Through real-life inspiration, practical wellness, personal style, meaningful connection, spirituality and the spaces we call home, JS Lifestyle exists to encourage women to take action in their own lives—to become stronger, more confident and more fully themselves.
Because living your best life isn’t about becoming someone else.
It’s about becoming the woman you love.
Five waves. One life. By your own design.
FIVE WAVES
FOR SUCCESS
Our core principles provide a framework for achieving personal and professional fulfillment. Each principle is designed to help you overcome obstacles and stay on course as you pursue your goals. Let us guide you in applying these principles to enhance your lifestyle. Explore the waves.
Hi, I’m Jen.
I live in a small town in Iowa with my husband of 23 years, where we’ve raised three boys who are now becoming young men—which still feels a little wild to say.
I’m a habitual dreamer, lifelong people person and someone whose mind rarely stops imagining what could be next. Oh, the possibilities!
I’m a little bit tomboy and a little bit girly girl. I love lifting heavy weights, am a drugstore makeup connoisseur and wake surf whenever Iowa weather allows. I’m equally happy getting dirty outside or getting dressed up with nowhere particularly important to go. Read more About Me to learn how I got here, the next chapter, and why I'm here.
The Story Behind BEST DAY
BEST DAY started with a feeling I wanted to capture—and a desire to bring joy to others.
I set out to create a signature scent that felt confident, magnetic and full of possibility. A scent that could become part of the moments ahead—and bring you back to the ones worth remembering.
Because there’s a BEST DAY moment in every possibility, every opportunity and every lingering memory.
This is the story of how BEST DAY came to life—and why I created it for wherever your best day takes you.
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Let me convince you that you're worth pursuing.
Follow for the inspiration, connect for a friend in your corner + come along as I navigate the waves of life — authentically, imperfectly, and always as myself.